Struggling to compete with BFCM sales?
The Black Friday and Cyber Monday sales events are often the biggest of the year. With every brand offering their “biggest discounts ever,” our BFCM content campaign will help you stand out from the crowd.
Artisan and Small Businesses
When November comes around, your small business is suddenly up against the biggest names in your niche as you battle for customers shopping the sales. Our BFCM campaign helps you convince customers and prospects that shopping from small and artisan businesses is a must.
eCommerce and Dropshipping
For online retailers, Black Friday and Cyber Monday campaigns are a chance to expand your customer base and encourage repeat business. We can help you boost sales, winback cold customers, and make sure your best products are flying off the virtual shelves.
Global Brands
Black Friday and Cyber Monday are increasingly becoming a global phenomenon. No matter what industry you are in (even SaaS!) or the markets you sell to, every content campaign is carefully tailored to help you promote your business this sales season.
The Immortal Wordsmith BFCM Content Campaign
We operate three tiers for our campaigns. All are fixed price, keeping your spend transparent and allowing you calculate an exact ROI. Each tier is focused on generating you sales and are scalable to your business size and needs.
For Smaller Businesses Looking to Compete
What You Get
- 4-week dedicated campaign.
- 3 social media posts each week.
- 8 emails to your mailing list.
- Pop-up and ad copy, up to 3 items.
- Final content strategy consultation.
- Dedicated point of contact to answer questions throughout.
Buy Now for £1,500
Our Most Popular Tier
What You Get
- 4-week dedicated campaign.
- 7 social media posts each week.
- 16 emails to your mailing list.
- Pop-up and ad copy, up to 6 items.
- Business visit (if UK based) to enhance content further.
- Final content strategy consultation.
- Dedicated point of contact to answer questions throughout.
Buy Now for £2,900
Comprehensive Content Designed for Established Businesses
What You Get
- 4-week dedicated campaign.
- 14 social media posts each week.
- 28 emails to your mailing list each week.
- Pop-up and ad copy, up to 9 items.
- Business visit (if UK based) to enhance content further.
- Final content strategy consultation.
- Dedicated point of contact to answer questions throughout.
Buy Now for £5,000
How does it work?
Think of a content campaign like a gourmet ready meal – everything you need to feed your business in an easy and rather delicious package. But that’s where the metaphor ends. At Immortal Wordsmith, we build every campaign we create from scratch, ensuring it fully meets your expectations and brand style.
We’ll start with a consultation to understand your aims and come up with an action plan that helps you fill the BFCM season with effective content marketing.
What we need from you
- A rough idea of what promotions you can feasibly offer
- Info about your business, including audience demographics, current and past campaigns, and established brand voice
- Brand resources for the campaign, such as images and videos
- Contact details for your marketing department and/or graphic designer, to coordinate efforts
- Instruction for publishing, scheduling and sending content (if not managed in-house)
The BFCM email and content campaign last for 4 weeks, typically starting from early November so that Black Friday (the day after Thanksgiving in the US) falls towards the last week of campaign content.
The cut-off date for purchasing the Black Friday/Cyber Monday content campaign is September 30th. This ensures we have enough time to produce all content required for the campaign start date.